"Psst! He's Distracted with the Game... Now is the Time to Save up to 20% off Sitewide"
This prompts some questions about Ballard Designs and their marketing team. I started to type them out, but it got so depressing that I stopped and deleted them. Suffice it to say we have insight into what Ballard Designs thinks of their customers and/or insight into the relationships they themselves have.
Ballard Designs, a catalog I've liked since I was a teenager day-dreaming about my future home, wins for the worst Super Bowl ad in my book.
A close second is this Fab email, but at least they were referencing buying a valentine's day gift. It still assumes the men are distracted and their partners are free to sneak some purchases in on the internet during the game.