Where Did All the Blogs Go?

It's almost midnight and I'm finishing up a marathon baking session for some of the folks we need to give tips before Christmas. For some reason, I decided that I had to do something more than put a check in a card and sentenced myself to bake pumpkin breads for everyone. Marc contributed some beer and we made gift baskets. Future me is going to love the precedent I'm setting.

Anyway, I had an hour before the last pumpkin bread would come out of the oven, so I decided to give my Feedly a little attention. I don't know about you, but after Google Reader went away and we all switched to Blogloving or Feedly, I didn't read my favorite blogs as regularly. There was a time when I'd scroll through my feed as I drank my morning coffee and everyone timed their posts to go up at 5:55 AM or something like that, possibly because we were all doing that.

So as I went through my feed, there were some blogs that were there, as usual, with plenty of posts for me to read. The majority, however, were dead. Like no posts in over a year dead. It seemed like the Summer of 2013 was the death knell for many blogs that were a daily read. Guess when Google Reader went away? June of 2013. Did people lose their way or did the drop in commenting lead bloggers to feel like they were talking to a wall? Or maybe the other social media channels rose up and pulled people away (instagram...so easy, like a mini-blog!).

That's not to say there aren't plenty of design blogs. There are more than ever. I do think they are really different from the ones I got hooked on back in 2008.

In 2008, blogs seemed to fall into strict niches: design, DIY, fashion, mommy, food, etc. I read design/DIY blogs because that's what interested me. I didn't really care about fashion, food, or raising a family. Today, it seems like the "lifestyle" blog, which straddles every genre, is dominant.

Back in the day, you'd be giddy over some store gifting you an accessory or you'd jump when CSN (now Wayfair) would contact you to do a giveaway on their SEO quest. Heck, we didn't really know exactly why they told us we HAD to mention "office chairs" or "modern desks" in our posts. We were just happy they were giving us the chance to giveaway a $60 gift code to our readers. Today, entire renovations are sponsored, some blogs are almost 100% sponsored content, and referral codes are tucked into every corner of some blogs. So many blogs are devoid of writing today. Instead, they are  about creating an image and promoting a personal brand. If you got to this point without pictures, I'm going to guess that you are an old school blogger or blog reader because most people would have scrolled right on by.

I'm not saying today's design blogs are better or worse, they're just different. Lifestyle blogging isn't for me. RStyle links and selling sidebar ads isn't for me. I started this blog to document the transformation on my condo and now I'll document the transformation of our house. I might not write daily, but I'll write.

And now, for old time's sake, I'm going to set this to post at 5:55 AM.


Popular Posts