Friday, September 28, 2012

Crate and Barrel's Compact Life Campaign

Last week, I wrote about Restoration Hardware's new campaign to appeal to those of us who live small.  This week, I'm sharing a campaign that arrived in my email inbox around the same time. 

I don't think seeing C&B talk about products meant for "The Compact Life" is as exciting as the changes at RH.  After all, C&B never went over the top with the scale of their pieces.  Still, I think it's nice to see a marketing effort like this.

Living small is a necessity for some and a choice for others. Do you live small?  If so, is it by choice or by necessity?  If you live small by choice, what prompted you to chose your current home?

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1 comment:

  1. Raina @ If the Lamp Shade FitsAugust 5, 2013 at 3:18 PM

    I don't live small by any means now, but my favorite apartment i lived in in my twenties (and there were a handful) was a 500 sq ft high rise studio. I had to be very clever about carving out sleeping, entertaining, dining and work areas, and it was immensely satisfying solving that puzzle.


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