Friday, September 28, 2012

Crate and Barrel's Compact Life Campaign

Last week, I wrote about Restoration Hardware's new campaign to appeal to those of us who live small.  This week, I'm sharing a campaign that arrived in my email inbox around the same time. 

I don't think seeing C&B talk about products meant for "The Compact Life" is as exciting as the changes at RH.  After all, C&B never went over the top with the scale of their pieces.  Still, I think it's nice to see a marketing effort like this.

Living small is a necessity for some and a choice for others. Do you live small?  If so, is it by choice or by necessity?  If you live small by choice, what prompted you to chose your current home?

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Thursday, September 27, 2012

Selling the Wedding

I about to start recapping our wedding on Weddingbee and it's time to sell the rest of our wedding supplies and materials.  We listed items on a separate site.  If you have a wedding or event coming up, please let us know if you'd like any of our wedding leftovers!

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Wednesday, September 26, 2012

Restoration Hardware Goes Small

It's been a little over a year since I was critical of Restoration Hardware's move to sending a 600+ page "sourcebook" to every customer (or, as I found out in the comments, non-costumer) in whatever contact database they maintain.  The responses were a little mixed in my comments, but among design bloggers overall, the response to a number of things Restoration Hardware did last year wasn't all that positive. Designer Joni Webb of Cote de Texas wrote a hilarious entry back in March that summed up what many bloggers were thinking (and revealed that the catalog she had gotten was online, which is a nice change).

The phone book-sized catalogs have hit mail boxes again*, but something has changed.  Or maybe someone has changed.

Restoration Hardware has finally heard the chorus of people saying the scale of their furniture has gotten absurd and is offering a catalog showcasing scaled-down pieces.  Those of us who chose to live small or who don't live in neighborhoods full of McMansions can flip through a collection of items offering "Big Style for Small Spaces."

The new catalog highlights a number of locations where people tend to live small. They staged their smaller pieces in spaces that are meant to evoke those locations.  Some of them, like the image above, are pretty believable.  Some are a little funny...

Those are some pretty big sofas for a small apartment, aren't they?  I don't think they would fit through the door of an apartment in a pre-war building.  Still, I appreciate the effort.

Did you get the "Big Style for Small Spaces" catalog?  What did you think? 

*Restoration Hardware gets some points for actually taking me off their mailing list when I asked to be removed last year. While I've made some RH Outlet purchases in Leesburg, VA in recent years, I can't remember the last time I ordered directly from the catalog. 
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