A friend post a link to a story on the UK's Daily Mail website (I think it's kind of like the Daily News in the UK...not the most serious paper) and at the bottom, there was a link to a "related story." That related story was about reusable lunch bags. I'm on board. We had lunch boxes as kids and I had a reusable lunch bag when I was in high school. I sometimes use one today. The lunch bags in the story were a bit pricey, though.
For $290, you can have a Jil Sander reusable lunch bag that looks exactly like a brown, paper bag. I'm sure the material is very nice, but I'm not sure anything that looks like a paper bag should cost $290.
This is actually the second time Jil Sander has done this. Check out what you could buy for about $150 last year:
A plastic bag.