A team of young people were handing out samples of a new laundry product called Berry Plus (or maybe it's berryplus or berry+) at the UVa Bookstore yesterday. The girl who handed me a packet said "the University is trying to get us to stop using chemicals." I don't know whether to be flattered or annoyed that she thought I was a student, but I took the packet and moved on. Back in the office, I spread the little pieces out and snapped a picture.

This product is made from a nut or berry and it's being marketed specifically to college students. The campaign is so new,
the product's website is pretty bare bones right now. I tried to figure out where they are getting their soap nuts, but the FAQ addressing that is pretty vague (and pretty poorly written):
"The Chinese soapberry tree that is found in the Himalayan foothills where it has grown for thousands of years. Our soap is then made and packages at a single location in the southwestern United States."
Huh?
The fax number on the website has a Nassau County, NY (Long Island) area code. Their email address led me to the parent company's site,
Cleaner Innovations. They were founded in 2009. The video on the website is cute and shows that they truly are a start up (no one thought to move the cinder blocks out of the bottom of the shot?).
The product sounded like a different version of
Maggie's Soap Nuts, which I bought at the
Blue Ridge Eco Shop recently. Maggie's website says their soap nuts
come from Indian and Indonesian jungles.
I hadn't actually tried Maggie's Soap Nuts out and the Berry Plus freebie was a reason to do so.
First off, let's compare the method of delivery. The Berry Plus comes in a tiny, plastic vial. This is all that's needed to clean a load of laundry.
Maggie's Soap Nuts are tied into a cloth bag and tossed into the laundry. You can either pre-soak two soap nuts in hot water or throw four soap nuts into a cold wash. Soap nuts can be reused four times.
I decided to pre-soak a couple soap nuts and add them plus the resulting "tea" to a cold wash.
The result: both products did a great job. I used the Berry Plus on a load of towels and they came out nice and clean.
Check out the cream colored chinos below. They had mud on them from when a neighbor's dog jumped on me a few times (I'm not annoyed in any way by this...I love the cutie pie). I had my doubts about how Maggie's Soap Nuts would clean these, but they came out clean!

So, which product wins? On
cleaning ability, I think they are evenly matched. That makes me look at pricing, sources and packaging.
The two products are actually
priced similarly. The box of Maggie's Soap Nuts says it is good for up to 20 washes and it cost me $9.99 at the local eco-store. Berry Plus' online store sells a 20 load package for $8.80. Adding in the $2.00 shipping fee and the total is $10.80 for the Berry Plus.
Berry Plus is marketing itself to college bookstores while Maggie's is something you'd find at stores that carry environmentally friendly goods. I won't know for a couple weeks whether the cost will be less when buying in person at the bookstore.
When it comes to
sourcing, Maggie's seems focused on the eco-friendly aspects of the product while Berry Plus focuses on the convenience of not having a jug to carry to the laundry room. Maggie's is clear about their source, Berry Plus is not.
As for
packaging, I think Maggie's wins in this area. The plastic vials Berry Plus uses add to my thinking that the environment isn't a huge focus of the company (the vial doesn't have any marking to show what sort of plastic it is). The full product comes in a plastic disc. There is no word about whether the packaging can be recycled.
picture from the Berry Plus websiteWhat do you think? I think I have about 18 more loads of laundry to do with my Maggie's Soap Nuts before I make a final decision, but at this point, all the plastic involved in the Berry Plus product makes me wary of using it. What's more, I like supporting
a small, local business when I buy Maggie's Soap Nuts.
7/27 edit: A package of 8 BerryPlus vials is selling for $4.99 at the UVa Bookstore. That works out to about 62 cents per load. Maggie's Soap Nuts cost about 50 cents per load when bought locally. Buying online in bulk would make the soap nuts the more cost effective choice.