Monday, October 5, 2009

Conde Nast does it again

Conde Nast just announced that they'd be shutting down Gourmet, Cookie, Elegant Bride and Modern Bride.

Yet they still have two, almost duplicate, golf magazines. Does anyone read Allure? Their decisions baffle me.


Here are Conde Nast's publications: Vogue, W, Glamour, Allure, Self, Teen Vogue, GQ, Details, Architectural Digest, Brides, Lucky, Golf Digest, Golf World, Vanity Fair, Bon Appetit, Conde Nast Traveler, Wired, The New Yorker
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12 comments:

  1. Welcome to SITS. Nice blog.

    That's too bad. I love their Gourmet and Cookie Magazines. I guess will have to buy other magazines now.

    Stop by to say Hi.

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  2. I guess that's why they're having problems, bad decisions...

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  3. I know. I'm so, so bummed. All the good ones are dropping like flies.

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  4. golf digest?! who buys that?!
    i think they are making a HUGE mistake getting rid of gourmet.

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  5. I have to admit that I used to get a few golf magazines. But, they were very repetitive, which might be why they stick around. They must be very cheap magazines to produce - stick a person on a golf course and take shots of them swinging and you have material for half a dozen articles!

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  6. I can see why the 2 bridal mags got the chop -- that's a crowded marketplace and the internet is chock full of free wedding resources. Too bad about Gourmet, though :(

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  7. Brides, Modern Bride and Elegant Bride all basically published the exact same set of stuff. So that totally makes sense. I don't know anyone that reads Gourmet...but since they also have Bon Apetit maybe that makes sense too?

    The magazine industry is hurting right now (it's why I switched careers, I used to work for major glossies in NYC). Advertisers just don't have the money in their budgets to maintain the widespread reach they once had.

    Magazines that aren't providing high end earned media and added-value programs for their advertisers are losing ad share like crazy. I'm not sure the print industry is entirely salvagable.

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  8. They can't axe The New Yorker -- I live for it. But if they can do away with Gourmet, which has been around 65 years, I guess it can also be imperiled. Sigh. I used to get 'self' in the 80s and 90s but then it got pedestrian. My SIL loves 'allure' so she gets it for Christmas and forwards it or else I'd never look at it -- not my thing...bad times for mags and papers.......

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  9. Visiting from SITS!!! Welcome! Nice blog!

    I'm having a give away please stop by!

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  10. Are you kidding me? Gourmet? It was my fave. Sigh.

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